<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Carpet Cleaning Playbook</title><link>https://carpetcleaningplaybook.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for carpet cleaning companies.</description><item><title>The pre-holiday rush is six weeks out. Here is what to do with them</title><link>https://carpetcleaningplaybook.com/blog/six-weeks-before-the-holiday-rush/</link><guid>https://carpetcleaningplaybook.com/blog/six-weeks-before-the-holiday-rush/</guid><pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate><description>October decides your November. A week-by-week plan to fill the pre-holiday calendar using the past-customer list, weekend hours and hosting ads.</description></item><item><title>What the $99 whole-house ad actually pays, once you do the math</title><link>https://carpetcleaningplaybook.com/blog/what-the-99-dollar-whole-house-ad-actually-pays/</link><guid>https://carpetcleaningplaybook.com/blog/what-the-99-dollar-whole-house-ad-actually-pays/</guid><pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate><description>The unit economics of the cheapest ad in carpet cleaning, why the invoice doubles at the door, and what an honest per-room number does instead.</description></item><item><title>Hiring marketing help for a carpet cleaning company without getting burned</title><link>https://carpetcleaningplaybook.com/guides/hiring-a-marketing-agency-carpet-cleaning/</link><guid>https://carpetcleaningplaybook.com/guides/hiring-a-marketing-agency-carpet-cleaning/</guid><pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate><description>What to do yourself, what to hire out, fair prices for a carpet cleaning company, the red flags in a pitch, and why a trial beats a proposal.</description></item><item><title>The carpet cleaning year: two peaks, two valleys, and what to do in each</title><link>https://carpetcleaningplaybook.com/guides/carpet-cleaning-slow-season-marketing-plan/</link><guid>https://carpetcleaningplaybook.com/guides/carpet-cleaning-slow-season-marketing-plan/</guid><pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate><description>A month-by-month plan for carpet cleaners built around the spring rush, the pre-holiday rush, the January hole, and the reminder list that fills both.</description></item><item><title>Carpet cleaning pricing that survives a price shopper</title><link>https://carpetcleaningplaybook.com/guides/carpet-cleaning-pricing-and-quoting/</link><guid>https://carpetcleaningplaybook.com/guides/carpet-cleaning-pricing-and-quoting/</guid><pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate><description>Why the $99 whole-house ad costs you money, per-room versus per-square-foot pricing, good-better-best packages, and the add-ons that carry margin.</description></item><item><title>The calls you cannot answer with a wand in your hand</title><link>https://carpetcleaningplaybook.com/guides/missed-calls-speed-to-lead-carpet-cleaning/</link><guid>https://carpetcleaningplaybook.com/guides/missed-calls-speed-to-lead-carpet-cleaning/</guid><pubDate>Sun, 09 Aug 2026 00:00:00 GMT</pubDate><description>What a missed call costs a carpet cleaning company, missed-call text-back, five-minute speed to lead, and the follow-up sequence that books.</description></item><item><title>The seven things a carpet cleaning website has to do</title><link>https://carpetcleaningplaybook.com/guides/carpet-cleaning-website-essentials/</link><guid>https://carpetcleaningplaybook.com/guides/carpet-cleaning-website-essentials/</guid><pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate><description>Prices on the page, tap-to-call, before-and-after proof, service and city pages, speed, booking, and the trust content that beats a franchise site.</description></item><item><title>Getting a carpet cleaning company recommended by ChatGPT, Perplexity and Google AI</title><link>https://carpetcleaningplaybook.com/guides/ai-search-chatgpt-carpet-cleaning/</link><guid>https://carpetcleaningplaybook.com/guides/ai-search-chatgpt-carpet-cleaning/</guid><pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate><description>How AI answer engines pick a local carpet cleaner, the plain sentences they quote, schema, review language, and a four-week plan to get named.</description></item><item><title>Facebook and Instagram ads for carpet cleaners: the before-and-after economy</title><link>https://carpetcleaningplaybook.com/guides/facebook-instagram-ads-carpet-cleaning/</link><guid>https://carpetcleaningplaybook.com/guides/facebook-instagram-ads-carpet-cleaning/</guid><pubDate>Tue, 21 Jul 2026 00:00:00 GMT</pubDate><description>The before-and-after creative that works for carpet cleaning on Meta, offers that book instead of shop, daily budgets, audiences and retargeting.</description></item><item><title>Google Ads for carpet cleaners: what to run, what to kill, what a lead really costs</title><link>https://carpetcleaningplaybook.com/guides/google-ads-for-carpet-cleaners/</link><guid>https://carpetcleaningplaybook.com/guides/google-ads-for-carpet-cleaners/</guid><pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate><description>Campaign structure, the negative keyword list that saves a carpet cleaning account, realistic cost per lead, ad schedules and call tracking.</description></item><item><title>The carpet cleaning Google Business Profile, field by field</title><link>https://carpetcleaningplaybook.com/guides/google-business-profile-carpet-cleaning/</link><guid>https://carpetcleaningplaybook.com/guides/google-business-profile-carpet-cleaning/</guid><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate><description>Categories, services with prices, before-and-after photos, weekend hours, posts and seeded Q and A for a carpet cleaning Google Business Profile.</description></item><item><title>How carpet cleaners get more Google reviews, one damp walk-through at a time</title><link>https://carpetcleaningplaybook.com/guides/get-more-google-reviews-carpet-cleaning/</link><guid>https://carpetcleaningplaybook.com/guides/get-more-google-reviews-carpet-cleaning/</guid><pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate><description>The damp walk-through ask, the text to send from the van, review velocity by truck count, and how to answer the two complaints that sink ratings.</description></item></channel></rss>