Where your competition is in Delaware
The largest concentrations of carpet cleaning companies in our Delaware data are in Wilmington, Dover, New Castle, Newark, Selbyville, Laurel, Lewes and Middletown. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Wilmington.
The map pack in Delaware
In Delaware, 45.7% of carpet cleaning companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Dover searches are not in that group. They are near 111 reviews and they ask every customer.
The website gap in Delaware
22.9% of Delaware carpet cleaning companies list no website on their Google profile, fewer than the national 30.4%. Nationally, carpet cleaning companies with a website have a median of 24 reviews against 3 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Delaware compares
Of the 51 states in our data, Delaware ranks 46th for the number of carpet cleaning companies, 8th for median review count, and 51st for the share with no website, so a website alone will not set you apart here. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Delaware | 35 | 17 | 22.9% |
| Alabama | 212 | 18.5 | 36.3% |
| District of Columbia | 31 | 34 | 25.8% |
| Florida | 776 | 19 | 24.7% |
| Georgia | 413 | 10 | 31.7% |
| Kentucky | 125 | 12 | 36% |
| Maryland | 294 | 10 | 35% |
| Mississippi | 84 | 8 | 47.6% |
| North Carolina | 523 | 16 | 33.7% |
What to do first in Delaware
- Set a review velocity. One review per job day, asked at the door, moves a 17-review shop past the Delaware 75th percentile (62) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Delaware customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 17 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.