Analytics and reporting for a carpet cleaning company
Most carpet cleaning owners know what they spent and guess at what it produced. The guess is usually wrong in the same direction: paid search gets credited for jobs that came from the map pack, and repeat customers get credited to whichever channel they touched last week. That is how a working channel gets cut.
Fixing it does not take a data team. It takes a separate tracking number on each channel, a single question asked on every call, and the booked value written back against the source. Once that runs for a month you stop comparing cost per lead, which is a vanity number, and start comparing cost per booked job, which is the only one that pays a truck payment.
The context that makes those numbers readable is in the benchmark report. When you know the median company in the trade has 12 reviews and 30.4% have no site at all, a weak month reads differently.
After fourteen days you have one dashboard instead of five logins, and it updates without you asking.