Carpet cleaning companies on Google: the 2026 benchmark report
Review counts, ratings, website presence and hours for 24,196 carpet cleaning companies, computed from public Google Business Profile listings across 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 12 |
| Average (mean) | 87 |
| 25th percentile | 2 |
| 75th percentile | 51 |
| 90th percentile | 161 |
Share of carpet cleaning companies by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 13.7% |
| Under 10 | 45.1% |
| Under 25 | 62.3% |
| 100 or more | 15% |
| 500 or more | 2.8% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.76 |
| Rated 5.0 | 53.8% |
| Rated 4.5 or higher | 87.8% |
| Rated under 4.0 | 5.3% |
| No rating yet | 10.5% |
Websites
| Website status | Share |
|---|---|
| Website listed | 69.6% |
| No website listed | 30.4% |
| Own domain | 67.5% |
| Social profile only | 1.5% |
| Free or DIY builder | 0.5% |
Median review count for carpet cleaning companies with a website: 24. Without one: 3.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 95.1% |
| Public email on profile | 20.9% |
| Open 24 hours | 11.8% |
| Open Saturday | 37% |
| Open Sunday | 24.1% |
| No hours listed | 50% |
Where the listings are
| State | Listings |
|---|---|
| CA | 1,960 |
| TX | 1,089 |
| NY | 868 |
| FL | 776 |
| NC | 523 |
| OH | 478 |
| PA | 439 |
| MA | 433 |
| NJ | 432 |
| IL | 432 |
| MI | 414 |
| GA | 413 |
Primary categories
| Google category | Listings |
|---|---|
| Carpet cleaning service | 23,554 |
| Cleaners | 172 |
| Cleaning service | 68 |
| Upholstery cleaning service | 58 |
| (blank) | 38 |
| Air duct cleaning service | 37 |
| House cleaning service | 33 |
| Laundry | 32 |
Read the median first, then ignore it
Half of all carpet cleaning companies on Google have 12 reviews or fewer. That is a low bar, and it means an owner with 40 reviews is already in the better half of 24,196 listings. It also means nothing about whether you win work, because Google does not show you the median. It shows three businesses in the map pack, and in any metro worth working those three sit near the top of the distribution. The 90th percentile in this trade is 161 reviews. That is the number that decides who gets the call.
The spread underneath is severe. 13.7% of carpet cleaning listings have no reviews at all, 45.1% have fewer than 10, and 62.3% have fewer than 25. The 25th percentile is 2 reviews, which is functionally a listing nobody has ever validated. At the other end, 2.8% have passed 500. The mean of 87 is dragged upward by that small group of multi-truck operations and franchise locations, so it describes almost nobody. Use the percentiles.
Ratings will not separate you
The average rating across the dataset is 4.8 stars, 87.8% of carpet cleaners are at 4.5 or better, and 53.8% show a flat 5.0. A perfect rating in this trade is common enough to be unremarkable, and a 5.0 sitting on four reviews reads to a homeowner as friends and family. Count and recency carry the weight. A company at 4.7 with 240 reviews beats a 5.0 with nine every time.
Where rating does matter is the floor. 5.3% sit below 4.0, and below 4.0 most callers stop reading. In carpet cleaning the reviews that pull a company under that line are nearly always the same two complaints: a price that changed at the door, and carpet that looked dirty again within a week because too much soap was left in it. Both are operational problems that show up as marketing problems.
The website gap is the widest opening in the trade
30.4% of carpet cleaning companies link no website from their Google profile. Companies with a site show a median of 24 reviews; companies without one show 3. The website does not cause the reviews. Operators who take the business seriously tend to do both. But an eight-times gap in the median is the clearest marker you will find of a competitor who is not going to fight you for the map pack, and the clearest thing to fix if the listing without a site is yours.
Hours, photos and the questions nobody answers
50% of listings show no hours at all, which means half the trade is invisible to a homeowner filtering for "open now" on a Saturday morning. 37% show Saturday hours and 24.1% show Sunday. Weekends are when people who work all week want their living room cleaned, so the calendar itself is a marketing asset here.
Photos are not a differentiator: 95.1% already have at least one image, so having pictures is table stakes and having the right pictures, meaning genuine before-and-after shots of traffic lanes and pet stains from your own jobs, is the actual edge. Only 20.9% publish an email address, which matters more than it sounds: property managers and office coordinators send work by email, not by phone.
What to do with this
- Open your own Google Business Profile and write down four numbers: review count, rating, whether a website is linked, and whether hours are listed.
- Place yourself against the percentiles. Under 12 is the bottom half. Under 51 is the bottom three quarters. 161 and up is map-pack territory.
- If you are in the 30.4% with no site, fix that before anything else. Five pages with real per-room pricing, a before-and-after gallery and tap-to-call is a week of work. See the website guide.
- Set a review velocity of one per job day, asked at the walk-through while the carpet is still damp. The reviews guide has the exact script.
- Publish real hours including at least one weekend day, add an email address, and turn on missed-call text-back. Run the calculator to see what unanswered calls cost you in a year.
- Only then spend on ads. Paid traffic pointed at a listing with six reviews and no website funds your competitor's education. Start with the Google Ads guide.
Method
This report aggregates 24,196 public Google Business Profile listings collected from Google Maps searches for carpet cleaning companies across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: Carpet Cleaning Playbook, "Carpet cleaning companies on Google benchmark report", 2026.