Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 24,196 public Google Business Profile listings of carpet cleaning companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- The under-an-hour checklist for a carpet cleaning price page that gets the call
- Many carpet cleaners list no hours on Google. That is costing you the Saturday spill calls
- Every holiday carpet job is a sofa job you have not sold yet. The 30-day add-on play
- The under-an-hour checklist for a pet odor page that holiday hosts actually call from
- The wrong primary category is quietly hiding carpet cleaners from the map
- The 30-day property manager play to fill your weekdays before the holiday rush
- The 50-minute Google profile tune-up before the holiday rush
- The 45-minute rebooking reminder setup: every job you did last year becomes a job this year
Contact
Corrections, questions about the data, or press: text or call (801) 618-3099.