Facebook and Instagram ads for a carpet cleaning company
Nobody scrolls Instagram thinking about their carpet. The ad has to plant the thought, which is why this channel works differently from search and why creative decides everything. The good news is that this trade has the strongest raw footage in home services: a wand pass that leaves a clean stripe next to a filthy one, filmed on a phone, holds attention without a single word of copy.
Offers that move are dated and specific. Three rooms for a flat number through the end of the month. Pet odor treatment bundled with the clean. Move-out pricing by unit size aimed at renters in two zip codes in May. A generic "book now" post does nothing.
Expect $8 to $25 per lead form fill and a close rate around 20 to 30 percent, well below search because the intent is colder. Budget $20 to $40 a day inside a 10 to 15 mile ring, and answer inside five minutes or the lead is gone.
At two weeks judge one thing: how many of those leads became jobs on the calendar, not how many names arrived.