Carpet Cleaning Playbook
For carpet cleaning owners

Booked-out vans.
Repeat jobs.
Free for 14 days.

Google Ads, Meta ads, AI search, reviews, website, missed-call follow-up, even the books. Pick one and we run it for two weeks at no cost. Then you decide.

Free for 14 daysNo card requiredText or call to start

24,196businesses benchmarked
12median Google reviews
30.4%have no website
24 vs 3median reviews, website vs none
The free 14-day trial

Everything a carpet cleaning company needs to keep the schedule full

Every service below is included in the 14-day free trial. Start with whichever one is costing you the most right now.

Google Ads management

Search campaigns built around the jobs you want, with call tracking so you hear what you pay for.

Free for 14 days

Facebook and Instagram ads

Offers to homeowners in your zip codes, retargeting, and creative that gets replies.

Free for 14 days

AI search optimization

Structured pages, consistent listings and plain-language answers so AI engines recommend you.

Free for 14 days

Local SEO and Google profile

Categories, services, photos, posts and Q&A tuned to win the map pack in your area.

Free for 14 days

Website design and rebuilds

Fast, tap-to-call pages for every service and city you work in, built in about a week.

Free for 14 days

Social media management

A steady, on-brand posting schedule that makes the business look alive when people check.

Free for 14 days

Review generation and reputation

Ask-at-the-door scripts, automatic texts, tracking per tech, and replies to the bad ones.

Free for 14 days

Missed-call text-back

Every missed call gets a text in seconds, and every lead gets followed up until it answers.

Free for 14 days

Email and SMS campaigns

Seasonal offers and reminders to past customers, the cheapest jobs you will ever book.

Free for 14 days

Bookkeeping and financials

Clean books, categorized spend and a monthly P&L so you know which marketing pays.

Free for 14 days

Appointment setting

Trained callers booking commercial and property-manager appointments onto your calendar.

Free for 14 days

Analytics and reporting

One dashboard: calls, leads, cost per lead and booked jobs by channel, updated weekly.

Free for 14 days

Benchmark data

What 24,196 carpet cleaning companies look like on Google

Computed from public Google Business Profile listings across 51 states, refreshed monthly. Read the full report.

24,196
carpet cleaning companies in our Google Business Profile dataset
12
median review count
30.4%
have no website listed
45.1%
have fewer than 10 reviews

Carpet cleaning is one of the few trades where the customer watches you work for two hours and can see the result on the floor. That should make marketing easy. Instead the category is buried under "$99 whole house" ads that turn into a $340 invoice at the door, and every honest operator ends up competing against a price that was never real.

This site is for the owner who wants to win on the second half of that transaction: the walk-through, the review, the reminder text 14 months later. Everything here is written so you can do it yourself. If you would rather have it run for you, pick a service and we run it free for 14 days. No card.

What is on the site

The benchmark report is built from 24,196 public Google Business Profile listings for carpet cleaning companies across 51 states. The median carpet cleaner has 12 reviews. 45.1% have fewer than 10. 30.4% link no website at all, and the ones with a site carry a median of 24 reviews against 3 for the ones without. Find your own numbers before you spend a dollar on ads.

The guides cover what actually fills a truck's day: getting reviews at the door while the carpet is still damp, a Google profile that answers the price and dry-time questions before the phone rings, Google Ads that do not pay $14 a click for people shopping for a machine to buy, before-and-after video that works on Meta, per-room pricing that survives a price shopper, and how to build the reminder list that brings a customer back every 12 to 18 months.

The missed-call calculator takes your own average ticket and job count and shows what the calls you cannot answer with a wand in your hand are worth over a year.

Who writes this

Steve Meitler edits the site. He has run growth campaigns for local service businesses for years, carpet cleaning companies among them, and builds the benchmark dataset himself from public listings. The method is on the about page, and the common questions are answered on the FAQ.

Guides

Field guides for carpet cleaning companies

1

Hiring marketing help for a carpet cleaning company without getting burned

What to do yourself, what to hire out, fair prices for a carpet cleaning company, the red flags in a pitch, and why a trial beats a proposal.

2

The carpet cleaning year: two peaks, two valleys, and what to do in each

A month-by-month plan for carpet cleaners built around the spring rush, the pre-holiday rush, the January hole, and the reminder list that fills both.

3

Carpet cleaning pricing that survives a price shopper

Why the $99 whole-house ad costs you money, per-room versus per-square-foot pricing, good-better-best packages, and the add-ons that carry margin.

4

The calls you cannot answer with a wand in your hand

What a missed call costs a carpet cleaning company, missed-call text-back, five-minute speed to lead, and the follow-up sequence that books.

5

The seven things a carpet cleaning website has to do

Prices on the page, tap-to-call, before-and-after proof, service and city pages, speed, booking, and the trust content that beats a franchise site.

6

Getting a carpet cleaning company recommended by ChatGPT, Perplexity and Google AI

How AI answer engines pick a local carpet cleaner, the plain sentences they quote, schema, review language, and a four-week plan to get named.

All guides

Latest

From the blog

The pre-holiday rush is six weeks out. Here is what to do with them

October decides your November. A week-by-week plan to fill the pre-holiday calendar using the past-customer list, weekend hours and hosting ads.

What the $99 whole-house ad actually pays, once you do the math

The unit economics of the cheapest ad in carpet cleaning, why the invoice doubles at the door, and what an honest per-room number does instead.

Questions

Common questions

How many Google reviews does a carpet cleaning company need?

More than the two companies you appear beside in the map pack. Across 24,196 carpet cleaning listings the median is 12 reviews and 45.1% sit under 10. The companies holding the map pack in a real metro are usually past 100, and only 15% of the trade has gotten there. One review per job day is the target, asked for during the final walk-through. The scripts are in the reviews guide.

Should I advertise a "$99 whole house" price?

Only if you will actually clean a whole house for $99, which almost nobody can. The ads that run that number are usually written to get a technician in the door and rewrite the ticket to $300 or more, and the trade's reputation for it is why so many callers open with "what is the catch." Publishing a per-room or per-square-foot price with a stated minimum wins those callers instead. See the pricing guide.

What does a carpet cleaning lead cost on Google Ads?

Roughly $25 to $80 per call in most US metros. The accounts that lose money are almost always broad matching "carpet cleaner" and paying for people shopping for a machine to buy or a rental unit. Add "rental", "shampooer", "machine", "how to", "vinegar" and "jobs" as negatives on day one, run exact and phrase match on service terms, and turn on call recording. Details in the Google Ads guide.

Do I need a website if I have a Google profile?

The data says the serious operators have both. Carpet cleaners with a website carry a median of 24 reviews; the ones with no site linked carry 3. 30.4% of the trade lists no website. The site is where you publish real prices, dry times, and the before-and-after gallery that closes a price shopper, and it is what Google and the AI answer engines read to confirm what you do and where. The website guide lists the seven things it has to do.

More questions

Try any marketing service free for 14 days.

Pick anything we do. We run it for your carpet cleaning company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

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