Where your competition is in Utah
The largest concentrations of carpet cleaning companies in our Utah data are in Salt Lake City, Sandy, St. George, Provo, Ogden, American Fork, Pleasant Grove and West Valley City. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Salt Lake City.
The map pack in Utah
The map pack is a three-slot race, and in Utah it is won by review count and recency far more than by rating: 89% of Utah carpet cleaning companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 86 reviews and the 90th is 295. Those are the numbers to plan around, not the median.
The website gap in Utah
33% of Utah carpet cleaning companies list no website on their Google profile, about as many than the national 30.4%. Nationally, carpet cleaning companies with a website have a median of 24 reviews against 3 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Utah compares
Of the 51 states in our data, Utah ranks 23rd for the number of carpet cleaning companies, 7th for median review count, and 26th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Utah | 230 | 18.5 | 33% |
| Colorado | 310 | 27.5 | 25.8% |
| Idaho | 148 | 17 | 27.7% |
| Montana | 54 | 11.5 | 27.8% |
| Nevada | 124 | 21 | 25% |
| Wyoming | 34 | 5 | 41.2% |
What to do first in Utah
- Put up a real website if you are in the 33% without one. Service pages, city pages for Salt Lake City, Sandy, St. George, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 18.5-review shop past the Utah 75th percentile (86) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Utah customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 18.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.